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Hibbett, a 1,000+ location sporting goods retailer, has kept a 99%+ mobile audience retention rate through standout mobile campaigns. Join Vibes' Mara Miller and Hibbett's Kayla Brown for an inside look at what's worked this year and their mobile-first plans for the holidays.

E-Commerce

Mobile Commerce

The Gift of Innovative Mobile Marketing Meets Holiday 2026

Everyday store issues like cooler leaks, HVAC outages, or theft can go unnoticed for hours. AT&T Business joins Retail Brew to break down how Connected Spaces delivers near real-time insights, turning reactive fixes into proactive alerts before small problems become big ones.

Stores

Store Digitization

In-Store Only: Keeping up with Your Physical Storefront  

In-store AI is quietly driving faster sales growth for early adopters, even though most of the impact runs behind the scenes in operations and marketing. Unpack where AI is delivering real, measurable value across inventory, customer experience, and building performance.

Multi-Channel Selling

How Smart Building Technology Transforms Stores

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail Brew

Jordyn Grzelewski

Illustration: Morning Brew Inc., Photo: Adobe Stock

How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.

Creator Commerce

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Morning Brew Creative Studio

Intuit

IntuitxAffirm_BA_RB_26

Consumer Behavior & Trends

BNPL could level the small-business playing field

Local & Small Business Support

Jumping to ‘buy now’ with a safety net of ‘pay later’

Vidhi Choudhary

How retailers can interpret shopper data to maximize impact.

A Retailer's guide to mastering customer data

Amazon merchants will be able to access information about their Amazon stores in AI agents like Claude for the first time.

AI in E-Commerce

Amazon warms up to outside AI agents

Andrew Adam Newman

The brand reduced “where is my order” queries 25% with AfterShip.

Post-Purchase Experience

Why WISMO matters and how Dr. Squatch improved theirs

Erin Cabrey

The conversations around the top themes in grocery evolved with more real-world applications at this year’s show. 

Retailers were talking about the same topics—in a different way—at Groceryshop

TikTok is investing in shopping like never before.

Marketplace Models

TikTok Shop adds big names like Best Buy in push to become a mainstream marketplace

Marketing

Retail shelves validate The Cycle better than Instagram, Anastasia Sartan says.

Brand-Retailer Partnerships

How this founder landed her menstrual-care beverages on Sprouts’s shelves

Interparfums CEO Jean Madar reflects on the changing fragrance landscape after over four decades in the business. 

Omnichannel Retail

This fragrance CEO says perfume’s popularity is the new ‘lipstick effect’

Jeena Sharma

CEO Crystal Landsem told Retail Brew that department stores are becoming both a sales channel and a profitable way to introduce new customers to the brand.

Why Lulus is betting big on Macy’s, Bloomingdale’s, and wholesale in general

“I need to build trail runners,” says Ben Cooke, the retailer’s president.

Concept Stores

How Marathon Sports brought the trail indoors for its new concept store

Alex Vuocolo

Even in the age of AI, retailers continue to bet big on brick and mortar.

Physical Retail Strategy

The state of stores

Outside in

He's the founder of Wizard Wellness. 

Brand Storytelling

Coworking with Lorne Lucree

The partnership comes as retailers prioritize affordable delivery to gain market share.

Amazon warms up to outside AI agents

The Latest Retail Industry News

Coworking with Lorne Lucree

Instacart and Dollar General expand access to grocery delivery without markups

Supermarkets’ small-package candy sales dropped 43% after checkout-lane law

Why WISMO matters and how Dr. Squatch improved theirs

Editor's Picks

Why WISMO matters and how Dr. Squatch improved theirs

Retailers were talking about the same topics—in a different way—at Groceryshop

TikTok Shop adds big names like Best Buy in push to become a mainstream marketplace

How this founder landed her menstrual-care beverages on Sprouts’s shelves

Events

The Gift of Innovative Mobile Marketing Meets Holiday 2026

In-Store Only: Keeping up with Your Physical Storefront

How Smart Building Technology Transforms Stores

Resources

Promotions for performance

The trust economy: How peers, creators, and live audiences replaced the sales pitch

The state of stores

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Topics