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Returns are quietly eating retail margins, and the fix may be smarter than another policy tweak. Oracle NetSuite joins Retail Brew to show how AI can spot where each return goes sideways, plus a creative way to turn unused inventory into a tax benefit.

E-Commerce

E-Commerce Operations

Could AI Be the Key to Stabilizing Return P&Ls? 

Holiday shopping has become a prolonged stocking-up season, and CPG brands still have time to win the basket by reaching shoppers the moment their seasonal intent forms. Sit down with Retail Brew and Ibotta for holiday insights and strategy on how to win it.

Marketing

Customer-Centric Marketing

Mastering the Post-Holiday Stocking Up Season

Hibbett, a 1,000+ location sporting goods retailer, has kept a 99%+ mobile audience retention rate through standout mobile campaigns. Join Vibes' Mara Miller and Hibbett's Kayla Brown for an inside look at what's worked this year and their mobile-first plans for the holidays.

Mobile Commerce

The Gift of Innovative Mobile Marketing Meets Holiday 2026

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail Brew

Jordyn Grzelewski

Illustration: Morning Brew Inc., Photo: Adobe Stock

How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.

Creator Commerce

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Morning Brew Creative Studio

NRF  

NRF_RTB_October_BrandedArticle

Get a taste of one of retail’s biggest events of the year.

Why attend NRF’s Big Show: Retail is hitting “Fast Forward”

Vidhi Choudhary

How retailers can interpret shopper data to maximize impact.

A Retailer's guide to mastering customer data

Jeena Sharma

Think Jerky founder Ricky Hirsch told Retail Brew that website sales of its Sriracha Honey flavor jumped 345% over 10 days following its appearance in You Can See Everything.

Brand Storytelling

How Elizabeth Holmes unintentionally transformed an independent jerky brand’s sales

Erin Cabrey

Powell told Retail Brew the pantry category at Walmart was “ripe for disruption.” 

Brand-Retailer Partnerships

How Glen Powell’s Smash Kitchen became a smash hit at Walmart

Andrew Adam Newman

PrettyLitter just added 1,300 Publix stores to its growing footprint. 

Hybrid Commerce

How PrettyLitter is taking its DTC health-monitoring cat litter into stores

Alex Vuocolo

The platform provides an alternative to the booming off-price market.

Multi-Channel Selling

Max Retail channels excess inventory into the resale market

Oshiya Savur shares the retail strategy behind its new launches into hair, body, and fragrance. 

Omnichannel Retail Strategy

New E.l.f. CMO on the company’s rapid category expansion 

Trace, a “presale” platform, lets users arrange a resale or rental even before making the original purchase.

Marketplace Models

New marketplace urges shoppers to find the next owner before they buy

Retailers like Walmart are using AI to automate household shopping for staples like milk and eggs. 

Personalization

How AI is changing the personalization algorithm in retail

Partnerships and celebrity in-casket interviews bring humor to the category.

How Titan uses collabs and humor to promote its DTC caskets

Stores

Even in the age of AI, retailers continue to bet big on brick and mortar.

Physical Retail Strategy

The state of stores

Consumer Behavior & Trends

Smash money

Shopify’s popular tool Shop Pay is available in personal AI agents like Muse Claude Duet, and Instinct even for brands that don’t have a Shopify store.

Digital Wallets

Shopify puts checkout tool Shop Pay inside AI Agents

Retailers are trying to figure out what their e-commerce relationship is going to be with their shoppers under this new entity.

What does the DoorDash-Instacart deal mean for retailers delivering items via these platforms?

How Elizabeth Holmes unintentionally transformed an independent jerky brand’s sales

The Latest Retail Industry News

Shopify puts checkout tool Shop Pay inside AI Agents

What does the DoorDash-Instacart deal mean for retailers delivering items via these platforms?

How three brands are using TikTok Shop this holiday season

How Glen Powell’s Smash Kitchen became a smash hit at Walmart

Editor's Picks

How Glen Powell’s Smash Kitchen became a smash hit at Walmart

How PrettyLitter is taking its DTC health-monitoring cat litter into stores

Max Retail channels excess inventory into the resale market

New E.l.f. CMO on the company’s rapid category expansion

Events

Could AI Be the Key to Stabilizing Return P&Ls?

Mastering the Post-Holiday Stocking Up Season

The Gift of Innovative Mobile Marketing Meets Holiday 2026

Resources

Promotions for performance

The trust economy: How peers, creators, and live audiences replaced the sales pitch

The state of stores

The trust economy: How peers, creators, and live audiences replaced the sales pitch

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