Younger shoppers mull over purchases but plan on spending more in the future: survey
RTB House’s new consumer study reveals that 50% of Gen Z customers will dwell on what’s in their cart for two or more days before committing to a purchase.
Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.
RTB House’s new consumer study reveals that 50% of Gen Z customers will dwell on what’s in their cart for two or more days before committing to a purchase.
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