Skip to main content

Jeena Sharma

Jeena Sharma covers retail and consumer trends at Retail Brew. She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon.

A person thinks while looking up. Digital dots suggest technological ideas in her head.
Marketing

Younger shoppers mull over purchases but plan on spending more in the future: survey

RTB House’s new consumer study reveals that 50% of Gen Z customers will dwell on what’s in their cart for two or more days before committing to a purchase.

Frances Valentine X The Colony capsule collection
Stores

Frances Valentine’s latest collab shows how hotels are increasingly becoming luxury’s new storefront

With capsule collection designed for The Colony, the brand joins a growing wave of retailers using hospitality spaces to blend experience, branding, and commerce.

Promotional image from Korres
Marketing

Protein has come for water, coffee, and now moisturizers

Skin care brands are capitalizing on the protein craze but having consumers buy into it without scientific backing is difficult.

Still image of the Gucci Art of Style book
Stores

Kering’s road to recovery is paved with patience

Under Luca de Meo’s string of operative and creative changes taking effect, some analysts have renewed hope for the struggling fashion conglomerate.

promotional image for exclusive Levis® x Starter team jackets
Marketing

Why Levi’s made a big play for the Super Bowl

Not only was the mega event held in San Francisco—the birthplace of Levi Strauss jeans—the games were even played at the Levi’s Stadium.

an Image from Doritos' Super Bowl 2024 ad featuring two grandmas holding a bag of Doritos Dinamita chips
Marketing

Hosting a Super Bowl party may cost a pretty penny this year

Per Financebuzz, hosting a Super Bowl party will be 7.2% more expensive than in 2025 and 43.9% more expensive than 2020.

unhappy customerd
Marketing

Customers are more likely to forgive high prices over a bad customer experience: study

Per Havas CX, 59% of shoppers were likely to “abandon a brand” after a single bad experience.

JD Sports CEO Régis Schultz in conversation with Fortune senior reporter Phil Wahba
Stores

At NRF, fashion retailers pushed AI-driven tech, but are consumers on board?

From Ralph Lauren to JD Sports, AI powered shopping assistants and partnerships were all the rage, but there may be a disconnect when it comes to young consumers.

Omnichannel
Marketing

E-commerce orders jumped 147% last year, but growth stayed concentrated at the top: study

New data from Omnisend showed most online retail growth flowed to a small group of winners as shoppers became more intentional and harder to impress.

Kenneth Cole with Jed Berger
Stores

Three questions with Kenneth Cole’s new CEO

As Jed Berger takes the reins as CEO, his focus remains on growth, social impact, and expanding the women’s lifestyle business.