Why short-shorts brand Chubbies just launched a resale site
Co-founder Rainer Castillo on mocking cargo shorts for 15 years, and why fans really will buy used swim trunks.

Andrew is a senior reporter for Retail Brew. He’s been a frequent contributor to The New York Times and had stints as senior editor for Studio 360 with Kurt Andersen and as editor in chief of alternative newsweeklies in Pittsburgh and Boise.
Co-founder Rainer Castillo on mocking cargo shorts for 15 years, and why fans really will buy used swim trunks.
Even in the age of AI, retailers continue to bet big on brick and mortar.
At the ReCon resale conference, executives predicted the technology will fuel the sector’s growth.
And 58% then buy new items from the brand, per McKinsey data and ReCon.
A farmers’ coalition claims the list “villainizes” safe and healthy produce.
Brands including Kit Kat and Starbucks win at localization, but Dolce & Gabbana had a huge gaffe in China.
Its industry report contrasts claims that resale doesn’t “cannabilize” new product sales.
Or not: “Uncertainty is the new certainty,” Coresight reports.
A quarter of 7- to 14-year-olds have ordered on food apps and they sway household purchases: PwC report.
RetailNext also found consumers will dump retailers who use dynamic pricing.