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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

an animated woman in an orange dress in a Temu commerical that aired during the Super Bowl
E-Commerce

Temu taps Shopify sellers for future growth

Temu is going after smaller Shopify sellers to capture more local merchants in the US.

Shopping with AI
E-Commerce

This year marked the birth of agentic commerce

Disruption from agentic AI shopping agents will get real in 2026.

Walmart AI
E-Commerce

Can Walmart’s AI bet close the gap with Amazon?

Whoever nails product discovery wins the AI shopping wars.

Shopify Product Network
Retail Media

Shopify rolls out advertising network for merchants

Merchants can activate Product Network through their Shopify admin to dynamically insert other sellers’ products on their online store.

Sidekick app generator
E-Commerce

Shopify plugs in more AI power to merchant assistant

Sidekick is evolving from a basic chatbot into a proactive AI agent that can execute and deliver operational insights.

kitchen thanksgiving
E-Commerce

Shopify’s November trends lead to the kitchen

Shoppers stocked up on food steamers, roasting pans, and marshmallows.

Shopify app
E-Commerce

Shopify’s Black Friday-Cyber Monday sales surged 27% despite brief site outage

On Dec. 1, Shopify experienced technical difficulties that temporarily blocked merchants from accessing their admin dashboards.

Walmart sign
E-Commerce

Can John Furner lead Walmart through its AI era?

Three experts weighed in on how Furner thinks about technology and AI.

Target store
E-Commerce

Target quietly adds ChatGPT to its cart

Target’s ChatGPT experience rolls out in beta just before Thanksgiving.

Whatnot AI tools
E-Commerce

‘Whatnot looks like all of e-commerce’: Chief Product Officer Tom Verrilli

The live shopping platform generated more than $6 billion in GMV this year.