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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

the exterior of a san diego apple store
Stores

Apple’s former head of retail on brick and mortar today

Ron Johnson says AI won’t shift people from physical stores to online, or vice versa.

David's Bridal storefront
E-Commerce

David’s Bridal is using AI to say it’s not just about dress shopping

The company is building an AI tool to connect vendors like nail salons, florists and photographers to couples.

Shopify app
E-Commerce

Shopify’s Shop app will be front and center this holiday season

The company is planning to run a much longer holiday season campaign, with different phases from now until December.

A collage of different steps of the Walmart supply chain process: a crane loading goods onto a truck, the facade of the Walmart office building in Silicon Valley, and a person looking at logistics on an iPad.
E-Commerce

How Walmart is increasing delivery speed using AI models

AI is enhancing inventory management and delivery speeds enabling sub hour deliveries at Walmart.

Students moving into a dorm
Consumer Behavior & Trends

Back-to-school shopping dominated Shopify in July

People also bought shade sails, meal replacement drinks and powders, and dorm room posters.

Back to school
Consumer Behavior & Trends

Back-to-school shopping started early, but many are waiting for better deals

Total spending for college students is expected to cross $100 billion for the first time because more people plan to buy new electronics this year.

Facebook marketplace Seller app
E-Commerce

Meta drops Seller app for Facebook Marketplace

Facebook’s version of Craigslist, where 430 million items are listed each month, is finally building proper tools for online sellers.

$100 bill in Amazon shopping cart
E-Commerce

What does July look like for Amazon merchants without a Prime Day?

Some sellers said it was nice to have breathing room to focus on back-to-school and the rest of the year.

Phone displaying TikTok shop pushing a cart
E-Commerce

Podean snaps up Social Commerce Club to focus on social shopping, TikTok Shop

TikTok Shop has a new flywheel, because it offers better fulfillment, more creators telling authentic stories, and a stronger product selection.

retail media or commerce media
Marketing

Rethink Retail forms retail media club to survive the AI transition

Media in Retail (MiR) is a closed executive network for the leaders actually running retail media, commerce media, and measurement.