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Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Shopping carts filled with one hundred dollar bills
E-Commerce

Amazon’s June Prime Day week turns into a hit for early summer shopping

This is the first time Amazon hosted a four-day event in the month of June.

Illustration of a gas nozzle dripping on a dollar bill with George Washington getting irritated by it
E-Commerce

Walmart says Walmart+ fuel perks are driving more loyalty

For Walmart the membership program is part of frequency flywheel to build relationships.

Metal shopping cart filled with retail bags, bag imagery obscures into pixelation
E-Commerce

Amazon’s Prime Day kickoff was the biggest online shopping day of 2026

The four-day sale started Tuesday, much earlier than Amazon typically runs it.

The collage shows a hand holding a mobile device, surrounded by stars and Amazon shipping boxes, highlighting a trustworthy shopping experience and customer satisfaction.
E-Commerce

Amazon shakes up the summer sales calendar with June Prime Day

Amazon moved Prime Day to June to get to shoppers’ wallets before summer travel, the World Cup, and competing retailers do.

Shopify's new shop search
E-Commerce

Shopify bets on seamless shopping from Shop App to physical store

Shopify introduces new tools to help store associates as well as shoppers.

A collage of different steps of the Walmart supply chain process: a crane loading goods onto a truck, the facade of the Walmart office building in Silicon Valley, and a person looking at logistics on an iPad.
Stores

Four pieces of technology Walmart is using to keep stores in shape

Walmart is unifying store operations with technology and automation, ranging from digital price tags to robotic scanners and AI agents.

people and AI in theater
E-Commerce

AI is not a cannibalistic infrastructure, it’s a creative medium: Vêtir CEO

Vêtir gets luxury stylists to train its AI models and AI agents.

Walmart sign
E-Commerce

Walmart expands membership program Walmart+ to Canada

Walmart views Walmart+ as a key relationship driver that increases customer frequency and supports its broader enterprise growth strategy.

Walmart Store
E-Commerce

Key takeaways from Walmart Associates Week

The largest US retailer on tackling AI, inflation.

AI shopping iconography
E-Commerce

AEO is changing how brands get discovered online

Search is no longer about rankings—it’s about answers.