Back-to-school shopping started early, but many are waiting for better deals
Total spending for college students is expected to cross $100 billion for the first time because more people plan to buy new electronics this year.
Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.
Total spending for college students is expected to cross $100 billion for the first time because more people plan to buy new electronics this year.
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