AI dominated the buzz at Shoptalk Spring
The term “AI commerce” came up a lot in conversations backstage.
Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.
The term “AI commerce” came up a lot in conversations backstage.
At Shoptalk Spring, Reddit rolled out new shopping tools and a Shopify integration to make it easier to shop on its platform.
Makeup brand Grande Cosmetics said it plans to move up the launch of one of its products.
Meta has a new buy now button for users to buy items once they’ve clicked on an ad.
Build out and focus energy on in-store ads, experts say.
The move makes it easier for merchants that don’t sell via Amazon to set up on Shop Direct.
A San Francisco federal court has temporarily blocked Perplexity from shopping on its marketplace.
The average order value in live shopping is 20%–30% higher than traditional e-commerce, Sandie Hawkins pointed out.
TikTok Shop rolled back its plan to control fulfillment for US merchants due to potential loss of business.
Shopify orders swung wildly from tulips and roses to herbicides and sprinklers.