Skip to main content

Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Google's Universal Cart icon
E-Commerce

Google set to launch a Universal Cart, takes agentic shopping to YouTube

Google’s Universal Cart can make multi-item, multi-merchant shopping journeys possible.

online shopping with an AI agent
E-Commerce

How Rezolve AI is trying to build the future of agentic shopping

Rezolve AI is trying to fix online shopping with its Brain Suite of tools, using AI that understands what a customer actually means rather than just matching keywords.

Retail Brew virutal event with Andy Szanger
E-Commerce

Why agentic shopping adoption remains low despite the hype

OpenAI may have moved too fast with its instant checkout feature, but that doesn’t mean it was a failure.

Girl with a red wagon
E-Commerce

Shopify shoppers bought outdoorsy items in April

People purchased wagons, grass edgers, dog houses as well as pool shirts and water slides.

Etsy
E-Commerce

Etsy launches ChatGPT app, tests AI search agent to help with gifting

Chief Product and Technology Officer Rafe Colburn says Etsy is also experimenting with its own conversational gifting agent.

Loyalty program costs
Marketing

Best Buy adds rewards to its loyalty programs to lure shoppers

Plus and Total members can earn 1% back on certain items and 6% back in rewards when they use the Best Buy credit card, the company said.

Whatnot seller image live selling
E-Commerce

Whatnot adds Shopify plug-in to grow liveshopping

Shopify sellers can now auto sync their products, inventory, and orders on live shopping platform Whatnot.

Online shopping concept AI
E-Commerce

AI is reinventing retail media, but it continues to grow: Criteo exec

Criteo is testing and learning with different types of ad formats, like Page Intelligence, that can support conversational commerce.

stores AI shopping
E-Commerce

How is AI showing up in retail stores?

People will find AI across digital touch screens, other times in audio summaries plus behind the scenes in inventory management tools.

Stores

The state of stores

Even in the age of AI, retailers continue to bet big on brick and mortar.