Skip to main content

Vidhi Choudhary

Vidhi is a reporter for Retail Brew covering e-commerce and retail media. She was previously a senior reporter at Digiday's Modern Retail. Her work has also been published in TheStreet, Forbes, Nikkei Asia and TheCity. Vidhi has a master's degree in business and economics journalism from Columbia Journalism School.

Shoptalk Spring 2026
E-Commerce

AI dominated the buzz at Shoptalk Spring

The term “AI commerce” came up a lot in conversations backstage.

The Reddit logo under a magnifying glass
E-Commerce

Reddit introduces Collection Ads in latest shopping push

At Shoptalk Spring, Reddit rolled out new shopping tools and a Shopify integration to make it easier to shop on its platform.

Prime Day
E-Commerce

Some sellers say Amazon’s June Prime Day might be good for business

Makeup brand Grande Cosmetics said it plans to move up the launch of one of its products.

Meta logo
E-Commerce

Meta goes deeper into shopping, tests creator commissions on Instagram and new buy button within ads

Meta has a new buy now button for users to buy items once they’ve clicked on an ad.

A woman with a shopping cart looking at retail media advertisement screens
Retail Media

The conundrum of scaling retail media in 2026

Build out and focus energy on in-store ads, experts say.

Shop Direct with feeds
E-Commerce

Amazon expands Shop Direct with three new partners

The move makes it easier for merchants that don’t sell via Amazon to set up on Shop Direct.

Amazon logo and AI chip
E-Commerce

Amazon gets temporary relief from Perplexity’s AI

A San Francisco federal court has temporarily blocked Perplexity from shopping on its marketplace.

ShopTalkLive
E-Commerce

‘People overthink what live shopping is’: TalkShopLive CEO

The average order value in live shopping is 20%–30% higher than traditional e-commerce, Sandie Hawkins pointed out.

TikTok Shop
Supply Chain

Seller reactions to TikTok Shop changing stance on shipping and fulfillment

TikTok Shop rolled back its plan to control fulfillment for US merchants due to potential loss of business.

The Shopify logo seen displayed on a smartphone next to a shopping cart.
E-Commerce

Shopify’s February data points to signature flowers and sweet treats

Shopify orders swung wildly from tulips and roses to herbicides and sprinklers.