What’s worse than watching a customer walk out of your store empty-handed? An abandoned shopping cart. These virtual ghosts of online retailers represent lost revenue and missed opportunities. But what if those near-misses could be turned into checkmates?

Retail Brew, alongside Scott Lux, EVP of Global Commerce and Technology at Esprit, unpack key strategies for creating a frictionless digital shopping experience. This isn’t about marketing tactics or crafting the perfect CTA; during this conversation, we dive into the digital infrastructure strategies necessary to prevent cart abandonment. From streamlining the checkout process and integrating one-click purchases to optimizing site speed and creating intuitive navigation, hear advice from industry experts on crafting seamless shopping experiences. Following this segment, Cole Hecht, Director of Product and General Manager at Passage by 1 Password, joins us to discuss how Passage is working to remove the friction caused by passwords with passkeys for businesses.