DTC 3.0: Navigating the New Era of Consumer Expectations

Between Amazon Prime and the pandemic, the DTC phenomenon has been through a few major evolutions. In 2023, customers expect things to show up on time, at their door, and with a snap of their fingers. What do the new norms mean for DTC-focused retailers?

We sat down with DTC expert Nik Sharma, CEO of Sharma Brands & HOOX, to discuss the current state of DTC. We considered who’s emerged on top in the current DTC landscape, and what’s currently working when it comes to acquiring, retaining, and satisfying today’s DTC customers.