Shopping for Customer Insights

About the Event

As the lines between physical and digital shopping continue to blur, data can be a retailer’s best friend, providing a clearer, fuller picture of a consumer’s journey. The real challenge is staying focused on what matters most in order to turn insights into action.

Join Retail Brew to explore how brands and retailers can leverage analytics to drive personalization and power more engaging and effective shopping experiences that drive conversions.

Here’s what you can expect to cover:

1. The role of AI: Understand how machine learning and artificial intelligence can help to inform your marketing strategy.
2. First party data: Learn how to best utilize customer data to personalize messaging across channels.
3. Real-time measurement: Discover best practices to glean insights quickly in order to pivot in real time and stay ahead of the competition.