Three steps to build an effective loyalty program

Attracting new customers is one thing, but retaining them is an entirely different ballgame.

After helping create Sephora's Beauty Insider customer loyalty program, Julie Bornstein of The Yes shares her valuable blueprint to building one for yourself.

Key takeaways:

• The importance of simplicity.
• Why loyalty programs have to be seen as more than just a revenue generator.
• Who should be at the center of your rewards.

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