When it comes to marketing, we all know what retailers are doing wrong (we’re looking at you, Shein influencer trip). But what, exactly, are they getting right? It’s one thing to win a customer, but how are companies keeping them around? 

We sat down with Emmy Brown Berlind, Senior Vice President and General Manager of Loyalty at Sephora, to unpack the keys to establishing and maintaining customer loyalty. We discussed what recent tactics retailers can rely on to meet the changing needs of their customer base, all while attracting new shoppers.

Retail Brew

What's Working in Today's Retail Marketing Landscape

The Virtual Checkout virtual event "What's Working in Today's Retail Marketing Landscape" featuring Emmy Brown Berlind and Erin Cabrey

Retail Brew hosts a conversation on establishing and maintaining customer loyalty, and tactics retailers can use to meet changing customer needs while attracting new shoppers. 