On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself. Daniela Jurado Jabba is executive VP for North America at VTEX, a commerce platform working with brands like Colgate and Sony. How would you describe your job to someone who doesn’t work in retail? I’m responsible for the sales and marketing organization of VTEX in North America which, in a few words, means I’m responsible for new customer acquisition and also making sure all our communication, brand awareness, and messaging efforts are aligned with our ideal customer profile. Because of this, I have a very diverse team working with me on a day-to-day basis, like technical solution engineers, sales executives, partner managers, business development managers, content creators, and others. One thing we can’t guess about your job from your LinkedIn profile? I have a technical background, and I like to go deep on technical and architecture discussions during our sales processes. I strongly believe the sales process is not only about signing a contract, but making sure you are selling the right product to the right company. From my point of view, having these deep discussions that are not necessarily “comfortable” is a must. What’s your favorite project you’ve worked on? From a sales perspective, I really like those projects where you are able to truly enjoy the experience with people that let you see beyond the professional sphere, but also connect with you as human beings. Keep reading here.—EC |