There was a lot going on at Shoptalk this month. For starters, it was Shoptalk’s first time doing the event in the fall. Held in the sprawling McCormick Place in Chicago, more than 3,000 attendees gathered, braving the city’s sunny yet chilly weather to hear top retail executives deliver mainstage keynotes and be a part of lively discussions around themes like unified commerce, data-driven loyalty, and building modern legacy brands. It was also the first time the primary mainstage participants during the first two days of the three-day event were all women.
Here’s what else you need to know:
New beginnings
As it marked its 15-year anniversary, Jennifer Hyman, Rent the Runway CEO and co-founder, said a lot has changed at the company. The popular e-commerce platform has, like many other retailers, seen a series of profit dips over the last few years as it continues to adapt to the changing economy.
To better address the challenges, Hyman mentioned how the company has hired a new CMO this year to revitalize its marketing, alongside a new chief product officer. She added that it was part building out a new team, which she called “a second founding moment.”
“No matter if you’re a startup, if you’re a big company, over 50% of the ideas that you launch are not going to work anyway,” she said. “So why not get them out into the universe as quickly as possible? Figure out what works, iterate on it, and move to utilize data to guide those decisions.”
Keep reading here.—JS
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