The year in online shopping behavior is best summarized by 1) the receipts in our inboxes and 2) the apps on our homescreens.
About the latter...Apptopia, a mobile app data firm, released its rankings of 2020’s most downloaded shopping apps in the U.S. yesterday.
- Retail rivals Amazon and Walmart took the top two spots: The everything store notched 41 million downloads, while the other everything store grabbed 34 million downloads.
- Wayfair, Shein, and Nike were the only category-specific brands to make the list.
Francis Scialabba
Most of the companies listed above have name recognition in their corner. But their app strategies also met pandemic shoppers’ most pressing needs, such as...
- Convenience. Shoppers wanted Walmart and Target’s flexible omnichannel fulfillment, plus instant updates for pure online orders via Shop.
- Price consciousness. Recession times = soaring adoption of ultra-affordable products across Wish and Shein.
- Interactive experiences. An everything-from-home mentality benefitted retailers like Nike, which produce service content alongside their popular skus.
Going global...Amazon also held on to the top spot, with 169 million total downloads worldwide. But the No. 2 spot went to Shopee, an online marketplace based in Southeast Asia.
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