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Resale has been on a roll lately with more and more retailers jumping on board. Now, Adidas is entering the fray through a partnership with ThredUp.
To start, the program is available to members via Adidas’s Creators Club app: Customers can send worn products to be reused or resold and receive points and Adidas vouchers in return.
- Anything that goes unsold will be sent to ThredUp’s network of partners that reuse textiles.
- The program, called Choose to Give Back, will be made more widely available online and in US stores early next year.
Built to last: Purchasing a used item of clothing can reduce its carbon footprint by 82%, Pooja Sethi, SVP and general manager of resale-as-a-service at ThredUp, told Retail Brew.
- Adidas issued new sustainability goals earlier this year, which includes reaching carbon neutrality by 2050.
“This supports a circular model for fashion by extending the life cycle of clothing,“ Sethi told us. “The more retailers and brands participate in the resale ecosystem, the greater the impact will be.“
According to ThredUp’s 2021 Resale Report, 34% of consumers say they are more likely to shop with a brand that offers secondhand alongside new items. ThredUp believes Adidas can increase brand loyalty and integrate even more circularity using resale, Sethi said.
Zoom out: ThredUp continues to capitalize on the shift to resale, recently partnering with Madewell to sell used jeans. By 2025, the secondhand market is expected to double from $36 billion this year to $77 billion.—KM