Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
From humidity-tracking earbuds to a health-monitoring light bulb, companies at CES this week debuted a slew of tech products we never knew we needed. Here’s a roundup of some of the show’s most notable retail-focused innovations.
Thing of beauty: L’Oréal unveiled Colorsonic, an at-home handheld device coming next year that lets consumers mix and evenly apply hair color, along with a virtual hair-color try-on tool for salons.
- P&G debuted an “ultra-personalized” smart Oral-B toothbrush that detects where in the mouth you’re brushing and offers “zone-by-zone” guidance (there’s already a waitlist), and it entered the metaverse—you knew someone would—with a virtual experience called BeautySPHERE.
- After teasing the concept last year, startup Ninu introduced an app-controlled “smart perfume” that features 100 fragrances in one bottle.
Autopilot: Deere & Co. debuted a fully autonomous John Deere tractor that can be monitored through a mobile app, aimed at improving large-scale farming, that’ll go on-sale later this year.
- Meanwhile, for indecisive auto shoppers, BMW introduced a color-changing car.
Eat up: Looks like robots are taking over—LG exhibited its new door-to-door autonomous delivery bot that’s suitable for outdoor excursions (even slopes and curbs). And food-tech startup Beyond Honeycomb’s new AI-driven kitchen robot can learn to reproduce chef-quality dishes.
Plus, there are plenty of things we didn’t have room to mention, like invisible headphones or a backpack that helps you find your missing iPhone—embarrassing if it was in the backpack the whole time.—EC