Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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We feature a lot of cool readers with cool jobs in Coworking, and today is no exception: Meet Katie Mason, who is the senior R&D manager at Yasso, the frozen-treat brand. She’s been with the company for six years—in which it has tripled sales, according to Yasso. We’ll let Katie tell you more.
How would you describe your job to someone who doesn’t work in retail? I develop the recipes for the products you find on-shelf at your local grocery store.
One thing we can’t guess about your job from your LinkedIn profile: I’m not always in the lab creating new products. There is also a lot of leg work behind the scenes in working with our co-manufacturing partners to scale and launch innovation.
What’s your favorite project you’ve worked on? Our Poppables product was such a new and exciting concept for the brand, and really allowed us to start venturing more into the snacking category.
One trend that you’re excited about right now: Snacking! Brands, including Yasso, are continuing to launch smaller, more snackable products, which are fun to eat and allow more flexibility and variety throughout the day.
What’s your favorite hot treat? Bhakti Chai oat milk latte.