Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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Today, we’re getting to know Luke Amery, founder and CEO of omnichannel solution software company Codisto, whose clients include Amazon, eBay, Walmart, and Google.
How would you describe your job to someone who doesn’t work in retail? I help make selling merchandise on e-commerce marketplaces as easy as possible. Using software, my company, Codisto, is able to give merchants a platform that allows them to manage inventories and marketplace channels in the most efficient way possible to optimize sales.
One thing we can’t guess about your job from your LinkedIn profile? I work very closely with major e-commerce channel companies to ensure that their solutions and integrations are the most efficient they can be. I am also a father of three, which is another job in itself!
What’s your favorite project you’ve worked on? I’ve worked on the Amazon integration for Shopify sellers. At short notice, Shopify notified their customers that they were discontinuing their native Amazon integration, leaving millions of merchants somewhat in the lurch. They needed help, so Shopify reached out to Codisto and asked us to take over and build the new integration so merchants could operate on both platforms at once.
Which emerging retail trend are you most excited about this year, and why? In retail, and in technology in general, we’re seeing a big push for greater privacy for consumer’s data online and on their devices. Not only do I think this is important, but it’s something that’s exciting to me for the retail industry because it forces retailers to be more creative in their approach to getting in front of the consumer to sell their goods.
What’s your go-to coffee order? As a proud Aussie, it’s the flat white! We’re very particular about our coffee in Australia. Did you know that the McDonald’s McCafe was invented in Melbourne?
Worst piece of advice you’ve received? “Sometimes you just have to call it quits.” If I let every single roadblock, big or small, keep me from founding and getting Codisto to where it is today, I wouldn’t be here. All of our hard work and accomplishments wouldn’t exist.
What was your favorite retail product when you were 15, and what’s your favorite retail product now? Thinking back to when I was 15, my answer would be either Cocoa Puffs or an XBox gaming console. Now it would probably be clothes or shoes.