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A secondhand trading app, a Forbes 30 Under 30 fintech startup, and a watch marketplace are among the retail startups to watch

Nuw founder Aisling Bryne describes it as a “clothes as currency” business model that does away with the logistical headaches of traditional resale and thrifting.
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Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

It’s that time again when we highlight those companies in the nascent stages of (hopefully) breaking through in the retail industry. (If you know of a startup we should feature in our next edition, please reach out at [email protected].)

Trade ya: Nuw is a new application that launched just ahead of Earth Day, and it puts a new spin on resale. Rather than trading in clothes for cash or credit, Nuw has a marketplace where sellers can exchange their old clothing for new-to-them pieces on the app. Founder Aisling Bryne describes it as a “clothes as currency” business model that does away with the logistical headaches of traditional resale or thrifting.

  • Users earn a gold or silver “coin” for each item they upload, which can be redeemed for an item on Nuw for $0.99, plus shipping.
  • Bryne said the platform has an 83% recirculation rate, and more than 34,000 items have been exchanged to date.

The secondhand market is expected to reach $70 billion by 2027, according to ThredUp’s latest resale report.

Take it to the bank: Securing financing can be difficult for small businesses just getting off the ground or dealing with a ~challenging~ economic environment. Fintech startup Setscale secured a $9.5 million seed round to help small businesses do just that.

  • Setscale helps small businesses fund purchase-order financing—cash advances that businesses can use to pay for materials or goods.
  • The startup has helped companies in CPG, e-commerce, and health and wellness.

"There’s clearly a need for more financing options for companies that might be overlooked by legacy financial institutions, even though there is market demand for their products,” founder Daniel Fine, a 2016 Forbes 30 Under 30 honoree, said in a statement. “This is a critical time for companies to understand how and from where they will access capital.”

Watch me: When it comes to high-end or luxury items, people are a lot more cautious, as we’ve reported. The secondhand watch market is expected to grow 75% by the end of the decade, and Bezel wants in on that action.

  • The marketplace only focuses on watches and has an in-house team with experts from Sotheby’s and Christie’s that authenticates every watch before it reaches a customer.

This is vital, since 40 million fake watches are sold every year.

Correction 05/11/22: This story has been updated to reflect Setscale’s funding.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.