Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Graduation season is in full swing, summer’s basically here, and people are gearing up for…back-to-school shopping?
It may seem insane given it’s only the first day of June, but the back-to-school shopping season seems to start earlier and earlier every year, and 2023 should be no different.
- Inflation and high prices aren’t (and really can’t) drive consumers away from back-to-school shopping: 96% of consumers say they’ll shop this year, according to a recent survey from Cint.
- Nearly two-thirds (62%) of consumers are going to shop for clothes, while 72% said they’ll be shopping for school supplies.
Big-box retailers seem to be a little bit more popular for back-to-school shopping than online retailers: 59% of consumers said they’ll shop at stores such as Target and Walmart, while 39% said they’ll check out Amazon.
+1: Facebook appears to be where retailers should be putting their marketing dollars. It’s the leading social media platform for shoppers (34%) to notice back-to-school advertising.