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Our most-read stories in July

Marketers are taking note of zillennials, and readers seem to care.
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Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail Brew’s theme in July was sustainability. We covered the Porte Conference and spoke with investors about sustainability-minded startups. But that was just part of our coverage for the month, and if page views are any indication, these were our 10 most popular stories, covering everything from how marketers are reaching older Gen Zs and younger millennials (who have claimed a new moniker) to Amazon’s approach to counterfeiters on Prime Day.

  1. What’s a zillennial, and why should you care?
  2. Hoping to appeal to newbies and couples, this sex store takes a sporting goods approach
  3. What works for DTC was top of mind at The Lead Innovation Summit
  4. Secondhand may be on its way out and some consumers can’t get enough of BNPL, a new report finds
  5. The latest news on retail bankruptcies and store closures
  6. The verdict is in on what’s hot and what’s not in fashion
  7. Five sustainable Thrive Market practices that are ahead of the curve
  8. Amazon’s battle against counterfeiters on Prime Day
  9. Roku partners with Shopify for in-app purchase options
  10. Almost two-thirds of Americans believe it’s important retailers prioritize sustainability: survey

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.