It’s cool to be in the know and on top of the latest fashion trends, and some unexpected brands seem to be running away with the competition when it comes to fashionable footwear.
Over the past year, running shoes have made their way into mainstream sneaker culture, with brands such as On, Salomon, and Asics becoming some of the fastest growing on StockX.
- An analysis of global trade data from January to June 2023 compared to the same period last year, those brands have seen a 15,357%, 202%, and a 72% increase in YoY trade volume, respectively, according to StockX.
- Although New Balance just missed the top five, it is the only sneaker brand to be among the top 10 fastest-growing and top overall in sales, and StockX says the company is on pace for another record year on its site.
As for shoes, Ugg, Birkenstock, and Crocs have all seen significant growth over the past two years, and show no signs of slowing down, with 836%, 492%, and 26% YoY trade growth, respectively.
- StockX notes that various collabs have elevated the growth trajectory for many of the brands that are seeing the most activity on its site.
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