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Birkenstock is ready to launch its ~$9.2 billion IPO

The German footwear retailer filed to go public in September.
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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Birkenstock, the shoe Barbie fans will remember as the ultimate symbol of the “real world,” is taking some real steps in the very real world of trading.

The German footwear brand is seeking a valuation of as much as $9.2 billion for its IPO, it announced on Monday.

The company is aiming to sell about 32 million shares priced from $44–$49 each, and raise roughly $1.58 billion, per a filing with the SEC.

The retailer filed to go public in September and reported it earned 187 million euros in the past year.

Birkenstock said holding company Financière Agache, owned by LVMH CEO Bernard Arnault, could buy shares worth $325 million.

And if you need further proof that things are looking good for the retailer’s highly anticipated IPO—aside from its aforementioned mega moment in the Barbie movie, which did help kick up sales—revenue was up 29% last year, reaching $1.3 billion, and celebs like Kendall Jenner and Margot Robbie have been seen wearing Birkenstocks all summer. No biggie.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.