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Brianna Draksler is director of retail experience at cannabis dispensary Ivy Hall, which operates several locations throughout Illinois.
How would you describe your job to someone who doesn’t work in retail? My job is to oversee and enhance both the customer and employee experience. I ensure our teams are well trained and motivated, creating a positive, helpful, and enjoyable shopping experience for our guests.
One thing we can’t guess about your job from your LinkedIn profile? You may not guess the extent of the personal connections I build with people every single day. My profile showcases my professional accomplishments but may not convey the genuine relationships and rapport I establish with both our teams and our guests. It’s also one of my favorite aspects of the role!
What’s your favorite project you’ve worked on? My favorite project thus far, has been opening seven stores and all of the success and challenges that come with it.
Which emerging retail trend are you most excited about right now, and why? The ’90s are back! Baggy denim, cargo pants, flared jeans—I’m here for it all.
What’s your go-to coffee order? My coffee order changes with the seasons; right now I’m on a White Chocolate Macadamia Cold Brew kick from Starbucks.
Worst piece of advice you’ve received? The worst piece of advice I’ve received was to deliver every bit of news as if it was the best news you’ve ever heard. I think there has to be a balance between gaining buy-in within your team and finding the positives in each scenario, and being transparent and open to other ideas that will help elevate the outcome.
What was your favorite retail product when you were 15, and what’s your favorite retail product now? My favorite product when I was 15 had to be shoes. My favorite product now is cannabis, of course! I will never take for granted being able to purchase cannabis in a safe and professional setting.