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This Halloween, Uber Eats is scaring up new business through a partnership with Spirit Halloween for costumes and spooky decor.
Consumers can shop Spirit Halloween, the largest Halloween retailer in North America, in the US and Canada using the Uber Eats, Postmates, and Uber app, accessing the same prices offered in store, Uber said this week. Spirit Halloween opened a record 1,525 locations this year, and began advertising for its 50,000 seasonal hires in June. Uber joins rival DoorDash, which added the Halloween retailer to its platform last year.
“The holiday season officially kicks off this time of year, and households across the country are looking to on-demand delivery to get what’s needed—now,” Beryl Sanders, director of US grocery and retail partnerships at Uber, said in a statement. “As a working mom, I know how crucial that last-minute face paint or mask can be on the morning of the school parade or the hour before trick-or-treating starts, and I’m thrilled we’ll be able to meet that demand at Uber.”
As it works to expand into other retail sectors beyond restaurant delivery, Uber Eats has been adding a slew of new partnerships this year, including Instacart, Save a Lot, and the Vitamin Shoppe.
The company continues to make strides within its original domain, too. Earlier this month, Olive Garden, previously a third-party delivery holdout, changed its stance by announcing a two-year exclusive deal with Uber Eats. The chain had previously only provided delivery for catering orders over $100, delivered by employees, but will now pilot delivery for individual orders. Consumers must still order through the Olive Garden website or app.
Olive Garden, which reported underwhelming earnings in August, had previously said third-party delivery would eat into profits, but president and CEO Rick Cardenas said “their investment in a custom-integration, commitment to Olive Garden’s first-party delivery growth, and efficiency and speed at a national scale, made this exclusive partnership a clear choice.” Domino’s similarly gave into the pull of third-party delivery through a tie-up with Uber Eats last year.