It’s the first week of November, and while there’s some other things happening in the next few days that you’ve probably have gotten a text or two about, the retail industry is barreling into the heart of the holiday season with a mix of post-Halloween data points, earnings calls, webinars, and other events.
In events: Marketing association DPAA has declared November Retail Media Month to showcase how in-store media networks are changing advertising, and it’s kicking off the celebration with an event on Wednesday. The webinar will present a case study on Dell that highlights how digital out-of-home (DOOH) advertising can “support brand marketing within retail media environments.”
In data: One week ahead of the Commerce Department monthly report, Costco on Wednesday will break down its sales numbers for October, providing an early peak at consumer demand through the Halloween season. However, Costco has recently outperformed the rest of the economy. In September, the membership store reported a 9% increase in sales from the year before, compared to a 1.7% increase for US retail sales overall.
In earnings: We’re still early in the Q3 earnings season, but one to watch this week is CVS. The pharmacy chain will report on Wednesday and potentially shed some light on its recent strategic shift, including plans to close 900 locations by the end of the year. The company is also in the midst of a major cost-savings initiative, and earlier this year said it planned to lay off nearly 3,000 corporate employees.
In webinars: Coresight Research, meanwhile, is hosting a webinar on retail trends going into Q4. Topics on the docket include the role of AI in unified product data; lessons learned from Q3; and data-driven strategies for retail resilience.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.