Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
We asked our reporters, who play so well with others, to choose a favorite story from 2024 by a Retail Brew colleague.
The latest addition to the Retail Brew team, Vidhi Choudhary, got a running start earlier this year taking on the e-commerce and retail media beats.
Since then, she’s tackled everything from back-to-school spending trends to the rollout of Amazon Haul. But in my favorite story from her this year, she explores how a seemingly small change in the length of the holiday season had ripple effects across the industry. With fewer overall days between Thanksgiving and Christmas, Vidhi reported, shipping companies were forced to innovate to ensure their deliveries arrived on time.
Here’s an excerpt:
The shorter holiday season could impact everything from marketing strategies to discounting for retailers. However, on-time deliveries are in many ways the North Star metric for companies to gauge success. Logistics experts told us retailers will rely more on technology, look for ways to ship on Sundays, and push to deliver goods ahead of the peak season.
Some workarounds highlighted in the piece include shipping products on Sundays and asking customers with subscription boxes if they are okay receiving their monthly order early.
Read the original story: Shipping companies are looking for workarounds to combat fewer days for delivery this holiday season—AV