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CPI, retail sales both rose 0.4% in December

Core CPI, excluding grocery, was lower than analysts expected.

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Grocery prices helped boost the Consumer Price Index (CPI) in December, which rose 0.4% from November and 2.9% annually, the Bureau of Labor Statistics reported this week. Retail sales also increased 0.4% in December to $729.2 billion, and 3.9% year over year, the Commerce Department reported on Thursday.

The Commerce Department also revised November’s retail sales bump from 0.7% to 0.8%.

While the CPI jump was higher than analysts anticipated, following a 0.3% monthly and 2.7% annual increase in November, core CPI, which excludes food and energy prices, was lower than expected, up 0.2% month over month, the first cooldown since June, and 3.2% annually. Retail sales fell slightly below analysts expectations.

Retail sales: The largest bump came to miscellaneous store retailers, up 4.3% for the month. Clothing and clothing accessories store sales jumped 1.5%, while food and beverage store sales rose 0.8% from November. Sporting goods, hobby, musical instrument, and book stores saw a 2.6% sales boost. General merchandise stores got a 0.3% sales increase, with department stores nearly flat at 0.1% and down 1.8% year over year—in line with Macy’s issuing a lower-than-expected holiday sales forecast this week. Health and personal care stores were among few segments that saw a monthly sales dip, at 0.2%.

CPI: Both food at home (up 1.8% year over year) and food away from home (up 3.6% year over year) rose 0.3% month over month. Four of the top six grocery indexes saw a jump in December: meat, poultry, fish, and eggs (0.6%, with eggs up 3.2% due to an ongoing avian flu-driven egg shortage); cereals and bakery products (1.2%, reversing a 1.1% drop in November); dairy and related products (0.2%), and other food at home (0.3%). CPI dropped for fruits and vegetables (0.1%) and nonalcoholic beverages (0.4%), along with alcoholic beverages (0.3%).

Across other retail categories: Apparel was up 0.1% month over month and 1.2% annually, while personal care products dipped 1.1% from November, but rose 0.5% year over year.

Major CPGs could be changing course on price hikes in 2025, following continued boosts last year, as a Deloitte report released last week revealed over half of CPG executives believe they can’t rely on price tag bumps to drive revenue growth this year.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.