Coworking with Lauryn Vaughn

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Lauryn Vaughn is chief commercial officer at resale shopping tool Croissant.

How would you describe your job to someone who doesn’t work in retail? I am responsible for go-to-market strategy and commercialization of Croissant’s business including resale and merchant partnerships.

One thing we can’t guess about your job from your LinkedIn profile? I have worked since I was 14, and my mom even had to write a letter since I was under the legal age to begin working. My first jobs were in a retail store called Bootlegger and serving beef on a bun at the Calgary Stampede, the world’s largest outdoor rodeo which happens in Alberta, Canada.

What’s your favorite project you’ve worked on? Croissant—finding new and innovative ways to engage more consumers in resale and create a win-win for brands and consumers alike is super rewarding.

Which emerging retail trend are you most excited about right now, and why? Resale! I have been in resale and consignment for the last 12 years and watching the industry shift and grow continues to excite me.

What’s your go-to coffee order? An Americano Breve. Heavy cream all the way.

Worst piece of advice you’ve received? “It’s business, not personal.” Business is personal. People want to do business with people they like and trust. Building meaningful personal relationships throughout my career has been instrumental in achieving success.

What was your favorite retail product when you were 15, and what’s your favorite retail product now? When I was 15, my favorite clothing brands were Abercrombie & Fitch, Hollister, and American Eagle. My favorite retail product now is a good handbag that my laptop fits in! I love Goyard and recently got a great Loewe bag with Croissant Guaranteed Buybacks.