Coworking with Kathryn Carlisle

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Kathryn Carlisle is director of portfolio and network at Fieldbook Studio, an Arkansas venture-building studio.

How would you describe your job to someone who doesn’t work in retail? We build tech companies that solve problems that pop up in the retail value chain—anything from sourcing materials for a product, manufacturing, transportation and logistics, warehousing, to a shelf at a retailer and in the hands of a customer.

One thing we can’t guess about your job from your LinkedIn profile? Fieldbook has one of the most innovative funding models for venture studios that other states are beginning to copy. Our for-profit studio is also purpose-focused in that we operate to promote economic and talent development for our state.

What’s your favorite project you’ve worked on? Triive, a SaaS solution for retailer brokers, buyers, and brand representatives to collaborate around sales activities.

Which emerging retail trend are you most excited about right now, and why? Emerging brands from social influencers—a built-in customer base and community with power!

What’s your go-to coffee order? Americano or black drip. No frills.

Worst piece of advice you’ve received? Some particularly bad advice I received was, “It should be perfect before launching.” In fast-moving industries like retail and tech, waiting for perfection means missing opportunities. The best insights come from putting ideas into the world, learning quickly, and iterating based on real feedback. Progress always beats perfection.

What was your favorite retail product when you were 15, and what’s your favorite retail product now? At 15, I loved Lunchables (a little old for that, I know). But the affinity for snacking on meat, cheese, crackers, pickles, and something sweet hasn’t gone away. As adults, we call them charcuterie boards. BetterGoods from Walmart has actually impressed me with their different fancy cracker flavors.