Affirm continues expansion into fashion with Stitch Fix partnership

For payment network Affirm, fashion is the future.

Over the 2024 holiday season, fashion sales through Affirm increased 20% year over year. Now the company is partnering with Stick Fix, an online clothing store and personal styling service, to continue its expansion into the category.

“To meet this increased consumer demand, we’re growing our network to include even more fashion merchants,” Pat Suh, SVP of revenue at Affirm, said in a statement.

In the past six months, Affirm has entered partnerships with 45 fashion merchants ranging from luxury brands (Burberry and Dolce & Gabanna) and national brands (Under Armour and Adidas) to fast fashion retailers (Old Navy) and department stores (Macy’s).

More than a coupon: The appeal of Affirm for these brands, Suh told Retail Brew in interview at eTail Palm Springs, is that it offers an alternative to straight discounting.

“I think it's still something I think merchants are still getting used to, but as you see all the discounting that's happening today, they are looking at new ways to drive interest that's different than a coupon or X percent off,” she said.

• She highlighted 0% APR loan options in particular as a powerful alternative.
• Stitch Fix notably is in the middle of a strategic transformation that aims to return the company to revenue growth by the end of fiscal year 2026.

On the consumer end, she added, these loans are a more transparent option than credit cards, which charge “inordinate amounts of interest, penalties, and late fees.”

Suh also noted that Affirm’s move into fashion is fueling the resale market.

“People are selling and reselling,” she said. “So it actually gives them a float in some of the funding so they can buy something and only pay for a fraction of it.”