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Bhargav Patel is founder and CEO at Genuin, which helps retail brands create vertical video communities through their website and apps.
How would you describe your job to someone who doesn’t work in retail? I’d say my job is like hosting a never-ending dinner party, but instead of food, we serve up engaging conversations and content. I create spaces where brands and communities can connect through short videos and AI-driven interactions. It’s all about helping people feel seen and heard, whether they’re shopping for products, ideas, or just a sense of belonging.
One thing we can’t guess about your job from your LinkedIn profile? One thing you can’t guess from my LinkedIn profile is that a big part of my job involves playing “digital matchmaker” for brands and communities. I’m constantly connecting dots between people, products, and content to create spaces where they all thrive together. Oh, and I’ve also been known to brainstorm while pacing around my office pretending to be on a call—it’s where the best ideas happen!
What’s your favorite project you’ve worked on? Genuin, hands down! It’s like watching your idea for a community-driven internet grow up and make friends.
Which emerging retail trend are you most excited about right now, and why? I’m all about community-driven commerce right now, especially when it’s done in a way that benefits everyone involved. With Genuin, retail evolves into a collaborative ecosystem where brands and their audiences connect through vertical video content. Every like, share, and comment isn’t just engagement; it’s an opportunity for meaningful interaction and potential transactions. It’s exciting because it transforms shopping into a seamless, entertaining, and interactive experience. Plus, it empowers smaller brands to build loyal communities, go viral, and thrive in a highly competitive market.
What’s your go-to coffee order? A large Americano—perfect for staying energized and powering through busy days.
Worst piece of advice you’ve received? “Stay in your lane.” I mean, where’s the fun if you’re not veering into uncharted territories?
What was your favorite retail product when you were 15, and what’s your favorite retail product now? At 15, it was all about that first-gen iPod. Now, it’s my smart home devices—anything that lets me boss around my appliances with voice commands.
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