A retailer's guide to mastering customer data
For retailers, customer data can become a catalyst to create personalized shopping experiences, adjust inventory and, in some cases, show what customers want before they do.
Retail Brew spoke with experts from research firm Gartner and e-commerce tech provider commercetools to answer some essential questions for retailers on how to connect the dots between data, personalization, and customer experiences in modern retail.
In this Deep Dive, you'll learn:
- What types of data retailers should focus on.
- How data can predict customer trends.
- How data insights can better help you understand the customer.
- How to forecast for seasonality.
- How to navigate privacy regulations.