Supply Chain
How Unilever is driving volume growth in personal care
Herrish Patel, president of Unilever USA and CEO of Personal Care North America, shared the company’s approach to core and premium innovation.
Beauty
Stores
Mixed results for mass skin care as drugstores shut their doors
CPGs are turning to new retailer strategies, innovation, and attracting Gen Z will help boost sales.
Stores
Adobe partnership, store expansion keys to kickstarting Ulta Beauty’s growth
At its 2024 Investor Day, the beauty retailer’s executive team outlined its future marketing, merchandising, and real estate strategies.
Marketing
Ulta Beauty’s CMO shares how the beauty retailer is approaching the holiday season
“The consumer needs choice this holiday more than ever,” Michelle Crossan-Matos told Retail Brew.
DTC
Why is Birkenstock selling footcare products?
The German sandal-maker has launched foot care line Care Essentials.
Marketing
Mass beauty brands are going premium as the gap between channels narrows
Companies like L’Oréal and Unilever are seeing strong results as they premiumize their mass brands and inch closer to prestige.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
