DTC
Why is Birkenstock selling footcare products?
The German sandal-maker has launched foot care line Care Essentials.
The German sandal-maker has launched foot care line Care Essentials.
Companies like L’Oréal and Unilever are seeing strong results as they premiumize their mass brands and inch closer to prestige.
The retailer is feeling the crunch as beauty retail distribution grows.
Fragrance was the fastest-growing prestige category, according to Circana.
Named after Dolce & Gabbana co-founder Domenico Dolce’s own dog, Fefé is at the center of a new promotional campaign.
The iconic eyeshadow palette’s return after six years is “a gift to our community,” the brand’s VP of marketing told Retail Brew.
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