DTC
How Tote helps redirect online shoppers to stores’ fitting rooms
Retail brands using the technology report lower returns and heftier orders.
Brick & Mortar
Stores
We checked out CVS’s pilot program that lets shoppers unlock display cases with their phones
The chain declined to name the pilot stores. We found one.
Strategy
Barnes & Noble CEO says retailer is expanding again thanks to Taylor Swift, Legos, and a return to bookselling roots
E-Commerce
How omnichannel shoppers divide their allegiances between e-commerce and brick-and-mortar stores
A study from Kroger’s 84.51° finds “omni-shoppers” spend more time in stores than you might think.
Marketing
Why Eastern Mountain Sports just hosted hundreds of overnight campers in its parking lots
Emerging from ownership changes and store closures, the brand is growing again with an anti-elitist campaign.
Stores
How Museum Store Sunday became a global event
A record 2,100 museums participated this year.
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