DTC
Why more photo-reviews from plus-sized shoppers boost sales and reduce returns
Just one plus-sized user’s photo review can increase demand for a product by 10%, a new study finds.
Fashion
Supply Chain
Nearly half have purchased fake products intentionally: Hot Topic poll
Plus, do you think it’s a good strategy for brands to award loyalty points for actions besides purchases?
DTC
Rate of products authenticators deemed as fake rose 20% in US
Almost 9% of products were found to be inauthentic: Entrupy report.
E-Commerce
Gucci taps new CEO, Victoria Beckham CEO departs label
This week in fashion news.
E-Commerce
MyTheresa is acquiring Yoox Net-a-Porter as it looks to expand its global footprint
The deal is part of binding agreements with Richemont that is to sell YNAP to MyTheresa for 555 million euros.
Marketing
Should brands fear the ‘underconsumption core’ trend, or lean into it?
Emphasizing durability and versatility over fast-fashion may strike a chord with those buying less.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
