Marketing
At Ulta Beauty World, a ‘marketer’s dream come true’
The second iteration of the beauty retailer’s viral event held in Orlando, Florida, this month showcased massive beauty hauls’ ability to strengthen brand and consumer connections.
Marketing
Marketing
Coworking with Ryan Deutsch
He’s chief customer officer at Bluecore.
Marketing
How marketing localization wins far-flung customers and avoids gaffes
Brands including Kit Kat and Starbucks win at localization, but Dolce & Gabbana had a huge gaffe in China.
Marketing
How influencer-led retail marketing promotes authenticity and transparency
Influencers, creators, and users have become the new pillars of modern marketing.
Marketing
Bucherer US CMO on why the brand is betting on art to sell luxury watches
Carina Ertl spoke to Retail Brew about how the iconic watch brand is reimagining itself as a holistic hospitality space.
Marketing
Younger shoppers mull over purchases but plan on spending more in the future: survey
RTB House’s new consumer study reveals that 50% of Gen Z customers will dwell on what’s in their cart for two or more days before committing to a purchase.
Marketing
Coworking with Gwendolyn Maass
She’s SVP of Investment & Activation at Rise.
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