Retail Media
Microsoft says it has a revamped strategy to tackle retail media
The tech giant said it will focus on scale to drive advertising across Microsoft platforms.
Retail Media
Retail Media
Shopping is serious business for Microsoft’s AI team
Microsoft said its AI assistant Copilot plus Bing usage shortened the consumer’s path to purchase by about 30%.
Retail Media
Why 2025 could be a pivotal year for retail media networks
Retail media networks will serve more ads in 2025.
Retail Media
Midwest grocer Hy-Vee bags Grocery TV deal to power in-store ads
With this deal, Grocery TV will power more than 10,000 screens across 400 Hy-Vee stores.
Retail Media
Pharmacies are ready to get more mileage as retail media networks
The rise of pharmacy chains scaling their ad business with retail media is starting to take shape.
Retail Media
Why retailers are moving into ‘execution mode’ for in-store retail media
There is universal momentum across major brick-and-mortar retailers to get advertising in stores.
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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
