Retail Media
Retailers report drop in confidence to cash in on retail media: Dentsu
That’s because retailers are competing for the same ad dollars as tech giants like Meta and YouTube.
Retail Media
Retail Media
Coworking with Renee Caceres
She’s head of retail media at StackAdapt.
Retail Media
Why Thrive Market decided not to build its own retail media network
Thrive Market has partnered with Instacart, instead of introducing yet another system that brands must evaluate for their ad dollar worthiness.
Retail Media
Pinterest has done the legwork on infrastructure and ads to support conversions
The platform has finally begun transitioning from visual inspiration to a seamless shopping service.
Retail Media
Microsoft says it has a revamped strategy to tackle retail media
The tech giant said it will focus on scale to drive advertising across Microsoft platforms.
Retail Media
Shopping is serious business for Microsoft’s AI team
Microsoft said its AI assistant Copilot plus Bing usage shortened the consumer’s path to purchase by about 30%.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
