Is retail media recession proof?
Experts suggest it may be more insulated than platforms like Facebook and YouTube, with projected double-digit growth potential.
Experts suggest it may be more insulated than platforms like Facebook and YouTube, with projected double-digit growth potential.
That’s because retailers are competing for the same ad dollars as tech giants like Meta and YouTube.
She’s head of retail media at StackAdapt.
Thrive Market has partnered with Instacart, instead of introducing yet another system that brands must evaluate for their ad dollar worthiness.
The platform has finally begun transitioning from visual inspiration to a seamless shopping service.
The tech giant said it will focus on scale to drive advertising across Microsoft platforms.
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