Marketing
Tok of the town: How Lil Sweet Treat built a community of “candy connoisseurs” on TikTok
Elly Ross has garnered millions of views as she’s taken consumers on the ups and downs of opening her NYC candy shop.
Social Media
Marketing
It’s Summerween, and retailers are jumping on the bandwagon
What, you haven’t carved your jackomelon yet?
Marketing
TikTok exec shares how brands can be ‘creatively brave’ on the platform
Global head of business marketing Sofia Hernandez reveals why CMOs have to throw out the rulebook to create successful campaigns on the platform.
E-Commerce
Linktree boosts social commerce business to target Gen Z shoppers
The company believes “creators are the storefront of the future,” according to Lara Cohen, VP of Partners and Brand Development at Linktree.
E-Commerce
TikTok could be banned, but TikTok Shop is thriving
Per the inaugural TikTok Shop safety report, the platform had more than 15 million sellers worldwide by the end of 2023, and 500,000+ merchants in the US.
Marketing
Three social media marketing tips retailers and brands should keep in mind this year
Experts share insights on adjusting strategies for influencer marketing and social commerce.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
