Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Velveeta skincare and Duolingo toilet paper were April Fools’ fakeouts. The new brands and products in this month’s release roundup are 100% real and 100% worth keeping on your future DTC-goes-wholesale radar.
In personal care...brands expect consumers to slather on plant-based, low packaging products.
- Common Heir, a plastic-free skincare line, went live yesterday. Item No.1: Vitamin C Serum sold in biodegradable capsules.
- OffCourt started with body sprays for athletes, but says more performance products are en route.
- Youthforia: It’s going out makeup for sleeping in—the USDA-approved ingredients are safe to leave on overnight.
In self care…DTC brands are expanding into relaxation aids. Brightland is entering the luxe fragrance boom with a kitchen candle (scented like its olive oils). Recess, which brews CBD beverages, created a magnesium blend to skirt patchwork CBD sales restrictions.
In home care...P&G is investing further in clean cleaning supplies after last year’s 27% sales gain in the category. Yesterday it debuted 9 Elements, a vinegar-based laundry and home cleaning line sold via DTC and mass retail. — HL