Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Forever 21 has made its way back to our friends north of the border. Hudson’s Bay is bringing the brand to its department stores under a new partnership with YM Inc., Forever 21’s Canadian licensee.
O Canada: Last Friday, Forever 21 “full-line” collections opened at two Hudson’s Bay stores in Toronto, with more shop-in-shops to come.
- Later this summer, Forever 21 will also be available on Hudson’s Bay’s online marketplace, which it launched in March. By year’s end, the retailer expects to add 1,000+ brands to the marketplace, aka a reconfig of its e-comm website.
- Hudson’s Bay—a 351-year-old company—is attempting to appeal to millennials and Gen Z as part of its expansion.
Earlier this year, Hudson’s Bay introduced several millennial favorites into its collection, such as Mango Men, AFRM, and Rollas Denim. This fall, it will debut “exclusive” collabs with Jack & Jones Premium, Compania, and BDG by Urban Outfitters, among others.
Zoom out: Aside from reaching younger customers, Hudson’s Bay has ramped up its diversity and inclusion efforts. Last month, the department store joined the 15 Percent Pledge and created a fund to support Canadian BIPOC designers.—KM