Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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Kait Stephens knows QR codes aren’t just for cocktail menus. As CEO of Brij, she helps power one-touch reorders, recommendations, and rewards for brands’ consumers with the technology.
The “Aha!” moment: When I was a retail investor, I saw how, through DTC, brands know everything about their customers. But when selling through third-party retailers, brands know next to nothing about their customers.
How would you describe your job to someone who doesn't work in retail? As the CEO, I'm a full-time salesperson—selling the vision to investors, the mission to our team, and then, of course, selling our product to customers.
What's your favorite project you've worked on? Our first customer was the children's brand Andy & Evan. It was thrilling to have a customer validate our idea and even more exciting to watch it launch.
Hands down, the best fast food restaurant chain is...Chick-fil-A—I love their chicken nuggets.