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Crocs has collabed with Balenciaga, Justin Bieber, and even KFC. Now, it’s partnering with ThredUp on a resale program.
- Customers across the US can send in their pre-owned stuff via ThredUp—no, the initiative isn’t limited to Crocs—and receive a shopping credit from the shoe company in return.
Breaking it down: The program is part of Crocs’ push to become a net-zero company by 2030.
“Our footwear is incredibly durable, which means we have a unique opportunity, through partnership and other avenues, to keep Crocs shoes on feet and out of landfills,” Adam Michaels, the company’s chief digital officer, told Retail Brew.
- “Educating consumers about reuse and offering them a simple and rewarding way to give their old Crocs a new life is a priority for us.”
+1: The brand also recently introduced a new bio-based Croslite material into its footwear, which aims to cut the carbon footprint of each pair of Crocs in half by 2030.
Zoom out: Plenty of retailers are now looking to resale as a way to boost their sustainability efforts as younger shoppers demand—and embrace—it.
“Even five years ago, even three years ago...the conversation has changed,” Pooja Sethi, ThredUp’s SVP and general manager of Resale-as-a-Service, said to us. “The conversation has changed from: ‘Why should I get into resale?’ to ‘How can I get into resale?’”
- Madewell and Adidas are among those that have partnered with ThredUp this year. Net-a-Porter, meanwhile, plans to pilot a luxury resale service.—JS