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So many memes—oh, and reports—have been created to try and understand Gen Z. Retail Brew is taking a slightly different approach: Here are five charts that define the generation, who are estimated to have nearly $150 billion in spending power, and their consumer habits.
You can also see Morning Consult’s list of Gen Z’s 25 most-loved brands here.
+1: Gen Z is already reshaping retail product design, too. Click here to read why brands are saying goodbye to millennial minimalism.—GT