Marketing

If you want to increase your retail sales, check out Retail Brew's coverage of retail marketing. You will gain knowledge on how to effectively utilize advertising, packaging, social media, and other marketing strategies to reach your desired audience and increase conversions.

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Bowery Farming produce
Marketing

How an indoor vertical farming company stays sustainable yet profitable

Katie Seawell, chief commercial officer at Bowery Farming, told Retail Brew about its business models and how it communicates that to its consumers.

Jeena Sharma
The Born Zillennial group page on Facebook.
Marketing

What’s a zillennial, and why should you care?

Older Gen Zs and younger millennials who feel mislabeled have claimed a new moniker as their own, and marketers are taking note of their wads of disposable income.

Andrew Adam Newman
Beauty products
Gen Z

From lashes to nails, Gen Z consumers are helping to boost certain beauty categories

Beauty shoppers craving convenience and low price points are driving sales.

Erin Cabrey
A generic gift card wrapped with a bow.
Marketing

Sephora, Amazon, and Target top WalletHub’s best gift cards list

Retailers should note increased awareness about cards’ resale value, fees, and discounts.

Andrew Adam Newman
CVS Pharmacy in-store retail media screens with ads
Retail Media

Pharmacies are ready to get more mileage as retail media networks

The rise of pharmacy chains scaling their ad business with retail media is starting to take shape.

Vidhi Choudhary
The Snooze website highlights that it awards extras loyalty points for dining on Monday-Thursday.
Marketing

How this restaurant chain boosts its weekday business with its loyalty program

Snooze, a popular weekend brunch destination, awards bonus loyalty points to draw diners during the week.

Andrew Adam Newman
Groceryshop Kroger Ferrara
Marketing

Kroger, Ferrara CMOs share strategies for maintaining customer loyalty

Convenience and personalization are among the keys to keep consumers coming back.

Erin Cabrey
Tostitos display in a supermarket.
Marketing

Tostitos’ bonus bags are being called a reversal of shrinkflation. They’re not.

PepsiCo has made no shrinkflation-response claim, but media accounts lean into the angle.

Andrew Adam Newman
A hand holding up a credit card through a thought bubble
Marketing

One retail executive on sparking customer inspiration

Driving inspiration is all about going to the places where customers are spending time, said Jason Goldberg of Publicis.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.