Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
On March 27, Adidas asked the US Trademark Office to reject an application from the Black Lives Matter Global Network Foundation to trademark a logo that featured three stripes, which are, of course, an element of the Adidas logo.
But a few days later, Adidas withdrew the objection, and while the company did not comment on why, Reuters reported that “a source close to the company said the rapid about-turn was triggered by concern that people could misinterpret Adidas’s trademark objection as criticism of Black Lives Matter’s mission.”
You tell us: Do you think that Adidas made the right decision to withdraw its opposition to a Black Lives Matter logo with three stripes? Cast your vote here.
Circling back: Last week, we asked whether you, like more people nowadays, are using buy now, pay later (BNPL) for everyday purchases like groceries and home goods as opposed to more discretionary purchases like electronics. Most of you seem pretty flush, with only 3.3% of you using BNPL for everyday purchases like groceries and 20% of you using BNPL, but not for everyday items. Three out of four (75%) of you don’t use BNPL at all, while 1.7% didn’t know or weren’t sure.