A roundup of our favorite retail multimedia content from across platforms this week—from TikTok to Twitter. We’re keeping you hip, and you’re welcome.
RT: Brand development freelancer Clayton Chambers breaks down Hoka’s rise to footwear fame in a Twitter thread. (@claytonchambers on Twitter)
Double tap: Social strategist (also founder, CEO, and mom) Sydnee Thompson is one of four winners of Nike’s “Your Force 1” Instagram challenge for Dot Swoosh (the brand’s Web3 community project). The digital design she co-created with Nike will be part of Dot Swoosh’s upcoming NFT sale, and she recently visited Nike HQ with her family. (@sneakerfreaksyd on Instagram)
Double tap (Reels edition): Did you manage to get your hands on an item from Coach’s new upcycled brand Coachtopia? We didn’t 😔, but we’re still obsessed with this video clip showing off the amazing things their designers can do with leather scraps. (Coachtopia on Instagram)
Make your day: Did you catch the DTC olive oil drama on LinkedIn? Ashwinn Krishnaswamy breaks it down and digs into “form factor imitation.” (@Shwinnabego on TikTok)
Link up: Recurate co-founder and CEO Adam Siegel is taking to LinkedIn to break down the intricacies of resale. This week’s post is a deep dive into take backs. (Adam Siegel on LinkedIn)
Retail news that keeps industry pros in the know
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