Hey there, enjoying the onset of summer? We hope so. Here’s something to get the fun started: our almost summer edition of the strangest retail news from the past week.
This week, a pub in one of the most remote parts of the UK is giving away free beer to hiking enthusiasts, and Taco Bell is experimenting beyond tacos and quesadillas and getting into footwear design with its new product launch. We have a feeling you might want to have a look.
- Life Raft Treats released a frozen TV dinner that looks pretty normal—fried chicken, mashed potatoes and gravy, peas, and carrots—but is actually made entirely of ice cream.
- Taco Bell has teamed up with Crocs to release a limited edition set of slides.
- A Scottish pub in a remote village is giving away a free pint of beer to anyone who is able to hike to the location.
Our most devoted newsletter readers will have noticed a tasty piece of apparent news in our Friday, June 16, edition about how a Louisiana-based food company set up a fried-chicken hotline that helps callers decide what to pair with their fried chicken. We misled you. Sorry. A fried-chicken hotline sounds kind of nice, though, doesn’t it? Sadly, no one but us seems to take this idea seriously. We tried!
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.