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After debuting in November 2021, Harry Styles’s quirky beauty and lifestyle brand Pleasing has been on a mission to scale.
Now, the retailer has hired its first-ever CEO: Shaun Kearney, who joins the brand from Gwyneth Paltrow’s Goop, where he held the position of chief design and merchandising officer.
“We have a unique opportunity to make a positive impact on people’s lives and expand our product offering through many different lifestyle verticals and multiple channels of business,” Kearney said in a statement.
At Pleasing, Kearney’s responsibilities will range from adding new products to growing its creative community and strategic partnerships.
New boss, who dis? Until now, the retailer has used a collection-focused, drop-style strategy to introduce its products. For instance, it debuted its holiday collection, called Super Magic Family Time, in November 2022 via three pop-up stores in New York, Los Angeles, and London.
Another key part of the strategy at Pleasing—which also acts as an extension of Styles’s own personality—has been to keep Styles out of the spotlight as far as marketing is concerned, unlike other celebrity brands like Goop or Selena Gomez’s Rare Beauty.
With Kearney on board, it’ll be interesting to see if the retailer continues to take that approach.