Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Last week we told you about a debate among executives at companies that design and launch resale sites for brands. One school of thought is that when a brand launches a resale website, it should look good, but not as good as the brand’s primary website, so that shopping for new items is a more elevated experience. The other school of thought is that there should be parity among all ways consumers shop on a brand’s website, whether they’re shopping for new or secondhand items.
You tell us: How should a brand’s resale site look compared to its site for new products? Cast your vote here.
Circling back: There seems to be no end of the Barbie collabs, and last time, we asked whether you were likely to be purchasing Barbie merch. Most of you said no Ken do, with 56.2% saying you would not be purchasing any Barbie merch, and 31.2% saying you weren’t actively seeking it out but might buy an item or two when you come across it. Just 10.9% said you were actively seeking out Barbie merch and hoped to buy multiple items. Finally, 1.6% of you said you didn’t know or weren’t sure—presumably because you wanted to check with your financial advisor first.