Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Retail marketing hits and misses from the past week.
Keeping the thread: Brands such as Anthropologie and Wendy’s are winding down their presence on Meta’s Threads, as the platform rapidly loses users. But others are doubling down: Bookshop.org has established a distinctively snarky voice on the social media app, even posting last Friday that “Bookshop.org rules, Am*zon drools.”
Copycat controversy: Victoria’s Secret is getting heat from fashion fans for cribbing the style of a previous marketing campaign from shapewear brand Skims, saying the concept and photography are basically the same. (Blakely Thornton on TikTok)
Saucy response: Campbell’s recent acquisition of Sovos, the parent company behind Rao’s pasta sauces, has some fans worried the “only decent jarred sauce” is about to get worse. (@fritolaysia on X)
Pumpkin-spiced promotions: Krispy Kreme last week proudly shared that it’s promoting its pumpkin-flavored donuts “earlier than ever” in what may well be the starting gun to this year’s autumn-themed marketing season. (Krispy Kreme on X)
First look at fall fashions: In other seasonal news, Calvin Klein CMO Jonathan Bottomley took to LinkedIn to highlight the fashion brand’s Fall 2023 campaign, which features rapper Kid Cudi, Kendall Jenner, and BTS star Jungkook. (Jonathan Bottomley on LinkedIn)