Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Retail marketing hits and misses from the past week.
Dressing room drama: Comedian and content creator Becca Bastos ripped into Canadian retailer Aritzia’s mirrorless fitting rooms, which force customers to come out into a communal area to see themselves and potentially hear from an in-house “style advisor.” Aritzia, for its part, told Business Insider that communal fitting rooms are a “core component” of the store experience. (@actressbecc on TikTok)
Bud Light bounce: The conservative backlash against Bud light, which began when transgender influencer Dylan Mulvaney promoted the brand on social media, might be running out of steam. One, a Deutsche Bank survey found that fewer beer drinkers are still unwilling to buy the brand, and two, musician Kid Rock was seen tossing back a Bud Light last Thursday despite instigating the boycott earlier this year. (@SawyerHackett on X, formerly known as Twitter)
‘Logne forgiveness: In partnership with rapper Lil Baby, Axe is launching a “‘Logne Forgiveness” promotion that gives TikTok users a chance to win $150 to make up the cost of expensive cologne purchases. The campaign highlights the brand’s new Fine Fragrance Collection, which touts prices of $10 or less. (@axe on Tiktok)